Citi / Dine + Do Good
Dine + Do Good is a program that gives Citi cardholders an opportunity to help fight childhood hunger by dining out at their favorite restaurants. To get people to sign up, we created fun animated videos that show how Dine + Do Good does more than just feed kids in need—it feeds their hopes, dreams, and imaginations too.
RESULTS
The campaign reached its goal of providing 20 million meals in just 2 months. More than 4 months ahead of schedule. Not to mention a Midas Award in the social media category.