Schwab / Investors Rule
In the middle of one of the worst recessions in history, the last thing people wanted to hear was how another financial company had screwed them over. Between the massive bailouts and bonuses, trust had hit an all-time low. Enter Charles Schwab, the one firm that managed to keep its nose clean.
With a bold new look and an optimistic message, the "Investors Rule” campaign positioned Schwab as a champion for the individual investor. It also served as a call to arms for investors to demand more from investment firms. More respect. More help. And more for their money.
LAUNCH VIDEO
Delivering a message simultaneously across multiple financial sites, Schwab emboldened investors to take back what's rightfully theirs.
CLICK FOR CHANGE / BANNERS
Investors needed a voice. So, we gave them an opportunity to be heard. And turned an ordinary click of the mouse into something much more powerful.
CLICK FOR CHANGE / INVESTORS RULE WEBSITE
TWITTER BANNERS
To get investors talking, we asked them one question: "What would you do if you could change one thing about investment firms?" After submitting their responses to #investorsrule, we kept the conversation going by creating custom banners featuring some of the best tweets.
INVESTORS RULE / INVESTREETS APP
The businesses you see every day depend on investors just like you. The Investreets App lets you see your money at work. It displays real-time stock information about S&P 500 companies as well as related news articles. When you have that kind of knowledge at your fingertips, Investors Rule.
MICROSITE
