Showtime / Dexter

How do you build buzz for the 3rd season of Showtime's hit series Dexter? By developing an interactive experience that lets fans step inside Dexter's forensic lab and create their own blood spatter art.

SAN DIEGO COMIC-CON / FALL 2008

Partnering with the San Diego Blood Blank, we invited attendees to get in the killing spirit by shedding some blood of their own. We also gave them a chance to create a one-of-a-kind blood spatter poster, then have it autographed by Michael C. Hall and other Dexter cast members.

DONATION BUS & donation sticker

PROMO SLIDE

Donors can also make their own blood slide, just like the ones Dexter collects as trophies from his victims. As the drop of blood pools into the etched glass, the Showtime logo is revealed.

Wii GAME / PROMO POSTER

An interactive installation allows users to create their own blood spatter pattern using the Wii remote. After creating their masterpiece, attendees can print it out and get it signed by the Dexter cast.