Citi Double Cash / Social Campaign
The Citi Double Cash card was the first credit card to combine TWO amazing ways to earn cash back. Earn 1% when you buy and another 1% when you pay your bill.
So we launched a social campaign that celebrated some other amazing combinations. And the results were truly #Incredouble, leading to Citi's most successful product launch ever.
#Incredouble Social Posts
We kicked off campaign with some #Incredouble TWO-IN-ONE combos of our own.
The #Incredouble Hot Air Balloon Rope Swing
#Incredouble Contest
With Devin's fans clamoring for more, we invited everyone to submit their own #incredouble combinations. And vote for their favorite ones.
Grand Prize Winner
We even turned one lucky fan's #Incredouble idea into a reality. The Wrecking Ball Piñata.