The Card That Means What It Says
Wouldn't it be great if everyone said what they meant? In 2016, we launched an integrated campaign that established the Citi Double Cash card as a simple, straightforward rewards card that doesn't beat around the bush. That means no fine print, no gotchas, and no red tape. So when we say double, we really mean it.
Buzzfeed Partnership
Partnering with Buzzfeed, we created a video series called, "Office Moments Literally Everyone Can Relate To", where we took common office phrases a little too seriously. Because when we say double the cash back, we mean it. Literally.
Today Show Partnership
The Citi Concert Series in Rockefeller Plaza gives music fans a chance to see their favorite artists like never before. But what if you're watching at home?
That's when we had an idea. Let's create a 360-degree concert experience for fans of Joe Jonas's band DNCE and put 10,000 lucky people at home right in the front row—literally.
#LITERALLY / Social Posts
On social, we created a series of cinemagraphs that took some of the Internet's most popular phrases literally.
Maybe a little too literally.
"Say What You Mean" Radio Spots
Wouldn't it be great if everyone said what they meant? Like your local weather and traffic team?
"Say What You Mean" Greeting Cards
We partnered with Buzzfeed to create a collection of shareable greeting cards that truly capture the spirit of Valentine's Day, Mother's Day, and Christmas. You could even print them out via PDF and send them to your friends and not-so-loved ones.
