Verizon Jetpack

Challenge:
Create an integrated campaign to drive awareness of the benefits of the Verizon Jetpack—a portable Wi-Fi hub
that can enable up to 10 devices.

Insight:
Wi-Fi is a friendly commodity. It can even be a great icebreaker when you spot someone desperately searching for a signal.

Solution:
Develop an interactive microsite that shows how the simple act of sharing Wi-Fi can lead to rewarding real-life connections.

TV SPOT

Interactive Experience

By panning left and right, you could offer a "hotspot" to a different person or group. Each interaction launched a unique vignette that demonstrated the power of connecting with others.